From the monthly archives:

March 2010

New Local Newspaper Revenue Model: Text Message Marketing

March 28, 2010

Tweet I’ll admit it, I don’t read the newspaper in the same way that most people do. Just like everything else in life, I look at it through a “business filter.” I try to think of ways to make it more profitable, to monetize it. Some people might say this is a flaw (my wife […]

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Print Media Is Fading Fast. But What About Journalism?

March 22, 2010

Tweet There’s really no denying it. Sure, we may still be reading books for awhile, and even magazines. But eventually, all of these models are going to go digital, and in fact, they already are. And while the time frame for this change is unsure, one thing is certain: the more frequent and ephemeral the […]

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A New Way for Local Newspapers to Make Money

March 7, 2010

Tweet Our last few posts have concentrated on defining the major problems facing local newspapers. Now it’s time to start looking for solutions. As I’ve already stated several times in the last few weeks, local newspapers are in desperate need of a new business model. While ads may still be a part of revenue for […]

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