Comments on: A New Way for Local Newspapers to Make Money http://www.civicedition.com/2010/03/a-new-way-for-local-newspapers-to-make-money/ What would the Newspaper Industry Look like if it were invented today? Thu, 19 Aug 2010 14:54:02 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Dave Holroyd http://www.civicedition.com/2010/03/a-new-way-for-local-newspapers-to-make-money/comment-page-1/#comment-2 Dave Holroyd Sat, 27 Mar 2010 12:21:47 +0000 http://www.civicedition.com/?p=78#comment-2 There will be another strong competitor in the local news market: the network TV affiliates. I was speaking to the technology guys at Hearst Argyle recently (they own 13 network TV franchises) and asking how they see the evolution of network stations as more content & viewers moves online (hulu.com). They see their value added in more local content, especially local news. It's also true that news content doesn't just mean print here or video there. Both are components of any local news stream. As for the monetization of content, no workable model has emerged yet. Classified ads? Gone to Craigs List. Real Estate ads? MLS links. Display ads? You're joking, right? Something will emerge. Maybe it's based on retail coupons (why print them, just show them on your 3G phone), maybe it's review based local service advertising/listing, who knows, but what's certain is that it'll be online, local and different. There will be another strong competitor in the local news market: the network TV affiliates. I was speaking to the technology guys at Hearst Argyle recently (they own 13 network TV franchises) and asking how they see the evolution of network stations as more content & viewers moves online (hulu.com). They see their value added in more local content, especially local news.

It’s also true that news content doesn’t just mean print here or video there. Both are components of any local news stream. As for the monetization of content, no workable model has emerged yet. Classified ads? Gone to Craigs List. Real Estate ads? MLS links. Display ads? You’re joking, right?

Something will emerge. Maybe it’s based on retail coupons (why print them, just show them on your 3G phone), maybe it’s review based local service advertising/listing, who knows, but what’s certain is that it’ll be online, local and different.

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