From the category archives:

Social Media

7 Steps to Save Your Local Newspaper: #7 Execute These Steps One at a Time

February 25, 2011

Tweet Throughout this series, we have been discussing steps that a local newspaper could implement systemically that will not only save it, but will allow it to embrace the changes resulting in the ability to better compete and achieve greater success.  One thing is for certain, the legacy model used for years in the newspaper […]

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7 Steps to Save Your Local Newspaper: #4 – Make a Personal Assessment

December 6, 2010

Tweet If you have been following the series; 7 Steps to Save Your Local Newspaper, then you know I’ve been discussing what might be unchartered waters to you.  In step #1, I talked about the necessity to shift your mindset to accept that technological innovations have changed the way news is delivered forever.  In step […]

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7 Steps to Save Your Local Newspaper: #3 – Expand Beyond Print

November 4, 2010

Tweet The younger generations in today’s world no longer think in terms of isolated media such as print, film, and audio. Rather, it is increasingly true that all of these media are now accessed through the meta-channel of the Internet. And while the first wave of Online newspaper editions were simply transcriptions of the text […]

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7 Steps to Save Your Local Newspaper: #2 – Become Comfortable with New Media

October 17, 2010

Tweet The next step in saving your local newspaper is to become comfortable with what is called “new media,” and specifically with Web 2.0. Web 2.0 is the newest branch of the Internet, encompassing its community networking and interactive avenues such as blogs, community generated content, and twitter. This is the way that information is […]

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Tomorrow’s Local Newspaper May Not Be a Newspaper at All

August 31, 2010

Tweet A few months ago, the town where I live was hit by a major storm. Luckily, no one was hurt; but we had experienced what is called a “macro burst,” and everyone was understandably shaken up by all of the fallen trees and downed power lines. The storm only lasted a total of twenty […]

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6 Ways that the LA Times Can Increase Its Revenue

July 19, 2010

Tweet I recently read an article over at sfnblog.com entitled “LA Times Adds E-Commerce Links, Revises Comment Policy.” When I first glanced at this headline, I thought: “Great! Finally some of these big newspaper people are realizing that they need to monetize their content.” But then, as I proceeded to read through the article, I […]

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Should Newspapers Ditch Google News?

May 9, 2010

Tweet I noticed a post on April 23rd on EditorsWebBlog.org about the struggle that newspaper websites are going through right now over whether or not to continue giving their content to Google for free. The author, Maria Conde, cites the internet consultant Arnon Mishkin, who is a major proponent of payed content, and who has […]

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We Need Local News Now! Not a Week Later.

April 5, 2010

Tweet A few weekends ago, the Boston area where I live was pummeled with rain. We received twelve inches of rain in two days, about one third of our average yearly rain fall. As soon as the flood waters started to rise, I was desperate to get up to the minute accurate information. So I […]

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Can Crowd Sourcing Work for Local News? The Power of Community

February 21, 2010

Tweet As you know, the purpose of this blog is to answer the question, “What would the local news business look like if it were invented today?” And we are asking you to contribute to this blog, to critique and to add to our ideas in order to create a new business model for local […]

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Whatever Happened to Email? That’s Why Local News Needs to Go Hybrid

February 14, 2010

Tweet At 7:30, this Sunday morning, I was begrudgingly awoken by a plaintive and incessant beeping coming from a distant room in my house. It turned out to be the very last of our land-line portable phones, the sole survivor of our family’s slow conversion to complete reliance on cellular. We hardly ever use it, […]

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