New Local Newspaper Revenue Model: Text Message Marketing

March 28, 2010

I’ll admit it, I don’t read the newspaper in the same way that most people do. Just like everything else in life, I look at it through a “business filter.” I try to think of ways to make it more profitable, to monetize it. Some people might say this is a flaw (my wife certainly [...]

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Print Media Is Fading Fast. But What About Journalism?

March 22, 2010

There’s really no denying it. Sure, we may still be reading books for awhile, and even magazines. But eventually, all of these models are going to go digital, and in fact, they already are. And while the time frame for this change is unsure, one thing is certain: the more frequent and ephemeral the publication, [...]

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A New Way for Local Newspapers to Make Money

March 7, 2010

Our last few posts have concentrated on defining the major problems facing local newspapers. Now it’s time to start looking for solutions. As I’ve already stated several times in the last few weeks, local newspapers are in desperate need of a new business model. While ads may still be a part of revenue for a [...]

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2010 Newspaper Ad Revenue is Fool’s Gold

February 28, 2010

You heard it here first! Political pundits and financial officials are now telling us that the recession is coming to a close. They say that the worst is over and that businesses are going to start making money again soon. It is inevitable that the local newspaper industry will latch onto this news and assume [...]

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Can Crowd Sourcing Work for Local News? The Power of Community

February 21, 2010

As you know, the purpose of this blog is to answer the question, “What would the local news business look like if it were invented today?” And we are asking you to contribute to this blog, to critique and to add to our ideas in order to create a new business model for local news. [...]

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Whatever Happened to Email? That’s Why Local News Needs to Go Hybrid

February 14, 2010

At 7:30, this Sunday morning, I was begrudgingly awoken by a plaintive and incessant beeping coming from a distant room in my house. It turned out to be the very last of our land-line portable phones, the sole survivor of our family’s slow conversion to complete reliance on cellular. We hardly ever use it, and [...]

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Who Reads Local Newspapers, and Why?

February 7, 2010

As we started to go into in our first post, the question we want to answer with Civic Edition is: What would the local newspaper business look like if it where invented today? If we were to forget everything that we know about how local newspapers have worked in the past and build a system [...]

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Welcome to Civic Edition

February 1, 2010

Local newspapers are facing an uphill fight against unique market forces and the emergence of new internet media. With more and more people getting the bulk of their news from internet sources, the local newspapers are beginning to find it impossible to stay afloat by simply selling subscriptions or advertisement space. And unfortunately, few people [...]

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