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7 Steps to Save Your Local Newspaper

7 Steps to Save Your Local Newspaper: #7 Execute These Steps One at a Time

February 25, 2011

Tweet Throughout this series, we have been discussing steps that a local newspaper could implement systemically that will not only save it, but will allow it to embrace the changes resulting in the ability to better compete and achieve greater success.  One thing is for certain, the legacy model used for years in the newspaper […]

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7 Steps to Save Your Local Newspaper: #6-Newspaper Business Plan

January 10, 2011

Tweet If you have been following this series, 7 Steps to Save Your Local Newspaper, then by now your head is probably whirling with information and you might be wondering where to go from here.  This step will assist you in taking what we’ve been discussing, applying it to your organization, and implementing a plan […]

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7 Steps to Save Your Local Newspaper: #5 Recognize the Role of Technology in Your Business

January 3, 2011

Tweet From the printing press to digital media, the newspaper industry is no stranger to technological innovations.  Since the first rudimentary printing press was invented in China in 593 A.D., technological advancements have played a pivotal role in shaping the newspaper industry to facilitate its primary objective of gathering and disseminating  the news.  The newspaper […]

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7 Steps to Save Your Local Newspaper: #4 – Make a Personal Assessment

December 6, 2010

Tweet If you have been following the series; 7 Steps to Save Your Local Newspaper, then you know I’ve been discussing what might be unchartered waters to you.  In step #1, I talked about the necessity to shift your mindset to accept that technological innovations have changed the way news is delivered forever.  In step […]

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7 Steps to Save Your Local Newspaper: #3 – Expand Beyond Print

November 4, 2010

Tweet The younger generations in today’s world no longer think in terms of isolated media such as print, film, and audio. Rather, it is increasingly true that all of these media are now accessed through the meta-channel of the Internet. And while the first wave of Online newspaper editions were simply transcriptions of the text […]

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7 Steps to Save Your Local Newspaper: #1 – Shift Your Mindset

October 10, 2010

Tweet Last week I introduced my seven step plan to save your local newspaper. This week, we’ll dive right into step number one: shifting your mindset. And really, this is the most important step of them all. If you can’t redirect your energies towards a business model that works and leave behind all of the […]

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