Posts tagged as:

business model

Successfully Integrating Print and Digital News

March 8, 2011

This morning as I was waiting for my usual triple venti soy latte at my favorite coffee shop, Starbucks for the record, I perused the headlines at the newsstand.  Sifting through the pages of the Wall Street Journal, one headline in big bold letters caught my attention.  It was teasing the reader to read the [...]

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7 Steps to Save Your Local Newspaper: #7 Execute These Steps One at a Time

February 25, 2011

Throughout this series, we have been discussing steps that a local newspaper could implement systemically that will not only save it, but will allow it to embrace the changes resulting in the ability to better compete and achieve greater success.  One thing is for certain, the legacy model used for years in the newspaper industry [...]

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7 Steps to Save Your Local Newspaper: #6-Newspaper Business Plan

January 10, 2011

If you have been following this series, 7 Steps to Save Your Local Newspaper, then by now your head is probably whirling with information and you might be wondering where to go from here.  This step will assist you in taking what we’ve been discussing, applying it to your organization, and implementing a plan to [...]

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7 Steps to Save Your Local Newspaper: #1 – Shift Your Mindset

October 10, 2010

Last week I introduced my seven step plan to save your local newspaper. This week, we’ll dive right into step number one: shifting your mindset. And really, this is the most important step of them all. If you can’t redirect your energies towards a business model that works and leave behind all of the “legacy” [...]

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7 Steps to Save Your Local Newspaper: Introduction

September 26, 2010

Over the past few months I’ve been offering up my ideas, little by little, of how newspapers need to change in order to adapt to the new technological and economic climate. I’ve been authoring posts for this blog and peppering a few provocative comments throughout the web, hoping that a few local newspapers will understand [...]

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Newspaper – Revenue or Journalism: Is It One or the Other?

August 15, 2010

If you were to ask an editor for a local newspaper what type of value local news provides, you would probably get an answer along the lines of: “Quality information is an intrinsic civic good whose value cannot ever be fully measured. Our constitution’s second amendment could not stand without the aid of this indispensable [...]

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Should Newspapers Ditch Google News?

May 9, 2010

I noticed a post on April 23rd on EditorsWebBlog.org about the struggle that newspaper websites are going through right now over whether or not to continue giving their content to Google for free. The author, Maria Conde, cites the internet consultant Arnon Mishkin, who is a major proponent of payed content, and who has been [...]

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I Will Never Pay for “News Aggregation.” Would You?

April 27, 2010

A couple of days ago I realized why news organizations are having such a difficult time getting people to pay for news. It’s because, most of the time, what we are fed by the media isn’t real reporting, it’s just news aggregation. Let me explain: I was getting ready for work in the morning and [...]

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New Local Newspaper Revenue Model: Text Message Marketing

March 28, 2010

I’ll admit it, I don’t read the newspaper in the same way that most people do. Just like everything else in life, I look at it through a “business filter.” I try to think of ways to make it more profitable, to monetize it. Some people might say this is a flaw (my wife certainly [...]

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Print Media Is Fading Fast. But What About Journalism?

March 22, 2010

There’s really no denying it. Sure, we may still be reading books for awhile, and even magazines. But eventually, all of these models are going to go digital, and in fact, they already are. And while the time frame for this change is unsure, one thing is certain: the more frequent and ephemeral the publication, [...]

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