Posts tagged as:

new media

7 Steps to Save Your Local Newspaper: #4 – Make a Personal Assessment

December 6, 2010

If you have been following the series; 7 Steps to Save Your Local Newspaper, then you know I’ve been discussing what might be unchartered waters to you.  In step #1, I talked about the necessity to shift your mindset to accept that technological innovations have changed the way news is delivered forever.  In step #2, [...]

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7 Steps to Save Your Local Newspaper: #2 – Become Comfortable with New Media

October 17, 2010

The next step in saving your local newspaper is to become comfortable with what is called “new media,” and specifically with Web 2.0. Web 2.0 is the newest branch of the Internet, encompassing its community networking and interactive avenues such as blogs, community generated content, and twitter. This is the way that information is going [...]

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Dear Corporate Newspaper, Paywalls Won’t Work.

June 13, 2010

I have a message for all of the corporate news organizations sitting in their ivory towers behind their mahogany desks: Quit trying to convince people to pay money for content that you’ve been giving them for free for years! No one who is used to getting the news for free online is going to start [...]

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Can Local Newspapers Afford to Report in Real Time?

May 19, 2010

Or rather, can they afford not to? People in the digital world expect information to be delivered right away, as soon as events happen. But local news papers are too strapped for resources to make this happen. What’s the solution? In order to deepen my understanding of the issues that we’re trying to tackle here [...]

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Should Newspapers Ditch Google News?

May 9, 2010

I noticed a post on April 23rd on EditorsWebBlog.org about the struggle that newspaper websites are going through right now over whether or not to continue giving their content to Google for free. The author, Maria Conde, cites the internet consultant Arnon Mishkin, who is a major proponent of payed content, and who has been [...]

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