Posts tagged as:

newspaper business model

Successfully Integrating Print and Digital News

March 8, 2011

This morning as I was waiting for my usual triple venti soy latte at my favorite coffee shop, Starbucks for the record, I perused the headlines at the newsstand.  Sifting through the pages of the Wall Street Journal, one headline in big bold letters caught my attention.  It was teasing the reader to read the [...]

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7 Steps to Save Your Local Newspaper: #7 Execute These Steps One at a Time

February 25, 2011

Throughout this series, we have been discussing steps that a local newspaper could implement systemically that will not only save it, but will allow it to embrace the changes resulting in the ability to better compete and achieve greater success.  One thing is for certain, the legacy model used for years in the newspaper industry [...]

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7 Steps to Save Your Local Newspaper: Introduction

September 26, 2010

Over the past few months I’ve been offering up my ideas, little by little, of how newspapers need to change in order to adapt to the new technological and economic climate. I’ve been authoring posts for this blog and peppering a few provocative comments throughout the web, hoping that a few local newspapers will understand [...]

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Newspaper – Revenue or Journalism: Is It One or the Other?

August 15, 2010

If you were to ask an editor for a local newspaper what type of value local news provides, you would probably get an answer along the lines of: “Quality information is an intrinsic civic good whose value cannot ever be fully measured. Our constitution’s second amendment could not stand without the aid of this indispensable [...]

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New Local Newspaper Revenue Model: Text Message Marketing

March 28, 2010

I’ll admit it, I don’t read the newspaper in the same way that most people do. Just like everything else in life, I look at it through a “business filter.” I try to think of ways to make it more profitable, to monetize it. Some people might say this is a flaw (my wife certainly [...]

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Print Media Is Fading Fast. But What About Journalism?

March 22, 2010

There’s really no denying it. Sure, we may still be reading books for awhile, and even magazines. But eventually, all of these models are going to go digital, and in fact, they already are. And while the time frame for this change is unsure, one thing is certain: the more frequent and ephemeral the publication, [...]

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A New Way for Local Newspapers to Make Money

March 7, 2010

Our last few posts have concentrated on defining the major problems facing local newspapers. Now it’s time to start looking for solutions. As I’ve already stated several times in the last few weeks, local newspapers are in desperate need of a new business model. While ads may still be a part of revenue for a [...]

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