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Social Networking Revenue

7 Steps to Save Your Local Newspaper: #4 – Make a Personal Assessment

December 6, 2010

If you have been following the series; 7 Steps to Save Your Local Newspaper, then you know I’ve been discussing what might be unchartered waters to you.  In step #1, I talked about the necessity to shift your mindset to accept that technological innovations have changed the way news is delivered forever.  In step #2, [...]

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7 Steps to Save Your Local Newspaper: #3 – Expand Beyond Print

November 4, 2010

The younger generations in today’s world no longer think in terms of isolated media such as print, film, and audio. Rather, it is increasingly true that all of these media are now accessed through the meta-channel of the Internet. And while the first wave of Online newspaper editions were simply transcriptions of the text already [...]

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7 Steps to Save Your Local Newspaper: #1 – Shift Your Mindset

October 10, 2010

Last week I introduced my seven step plan to save your local newspaper. This week, we’ll dive right into step number one: shifting your mindset. And really, this is the most important step of them all. If you can’t redirect your energies towards a business model that works and leave behind all of the “legacy” [...]

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7 Steps to Save Your Local Newspaper: Introduction

September 26, 2010

Over the past few months I’ve been offering up my ideas, little by little, of how newspapers need to change in order to adapt to the new technological and economic climate. I’ve been authoring posts for this blog and peppering a few provocative comments throughout the web, hoping that a few local newspapers will understand [...]

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A New Way for Local Newspapers to Make Money

March 7, 2010

Our last few posts have concentrated on defining the major problems facing local newspapers. Now it’s time to start looking for solutions. As I’ve already stated several times in the last few weeks, local newspapers are in desperate need of a new business model. While ads may still be a part of revenue for a [...]

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